To raise awareness about the Drift Concept, I developed a poster campaign. Each traveller is invited to create his own poster. Either by ordering or downloading a DIY kit, or by altering someone else’s. The posters are then fly posted around the city.
To keep people excited about this process, each year, an exhibition of the 50 best poster is held in cities around the world.
DIY kit consisting of posters to be altered, and stickers.
Exhibition posters, created out of the posters which will be featured in the exhibition.
